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An Introduction To Digital Directories (Part 2 of 7)

Visitors coming to an office or retail location need guidance on navigating to specific office or area of a building. For quite some time, nicely engraved plaques have been leveraged, or black marques with the ability to change the letters have been used. Technology has now introduced a new way for individuals to review building listings through digital directories. Rather than using a traditional sign to help direct visitors throughout a facility, digital signage is an alternative that incorporates the same purpose with technology integrated. Not only does this have a more modern-aged look and feel, but it also introduces…

Your Guide to Finding a Digital Directory: The Basics (Part 1 of 7)

When it comes to finding the right digital directory display for your workplace, it can seem like a daunting task. The experience is very similar to making a personal TV selection for your house. There are some features you may find crucial, while most of the differences lie in the options they possess. So, how do you know how to pick the right one? Fortunately, we have created the ultimate guide to creating a reliable and effective digital directory. Types of Displays The first consideration is what type of display fits’ the building’s needs. Below are some options that can…

Creating Your Touch Screen Digital Signage Content Interface (UI)

Deciding to implement touch screen digital signage is one step, but the next phase is figuring out your contents interface and how it will look. For many people, this is a daunting task that scares them away. Your interface needs to be user-friendly, engaging and enjoyable to use. One of the ways you can do this is to implement icon systems. Icons are not only visually attractive; they are also an easy way to communicate ideas without using long, wordy sentences. Plus, most people are already extremely in-tune with the ideas behind icon communication, as they are so common across…

3 Factors That Affect Retail Self Service Kiosks and Calls to Action

One of the most important features of retail kiosks in a busy space is a call to action. Why? You need to entice your potential customers to use and buy your product—it is that simple. Calls to action have been used for hundreds of years in advertising, and even when the method of publicity has changed to a more digitalized kiosk, the psychology of selling your product remains the same. You need to have a compelling call to action featured on your kiosk to entice people to use it to see a dramatic revenue increase. 1. What is a Call…