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Improve Corporate Communication with Digital Signage

Communication is vital for every organization. It connects all elements of the business, but it has to start from within. This is one reason many businesses are already embracing digital signage technology to strengthen their communication efforts. Digital signage is replacing bulletin boards, banners, posters and hard copy notices in company lobbies and communal areas since these traditional forms of media have their limits. As people are trained to look at screens, digital signage also tends to get their attention more effectively. Introducing modern day notice boards to the workplace improves engagement level and fosters a sense of community. It…

Digital Signage: Leading the Way in the Transportation Industry

Commuters, passengers and travellers live in a real-time world, expecting real-time, relevant information at their fingertips. It only makes sense to install digital signage in train stations, bus terminals, taxi stands, subways, cruise lines and airports so that these customers can be fully served. Wayfinding signage and interactive kiosks deliver safe, efficient and productive travel experiences for everyone - providing the right information at the right time in strategic areas. Visual Communications provides vast benefits including: • Engage passengers with news and weather information • Reduce perceived waiting times • Deliver arrival and departure information, cancellations and delays, or service…

Exploring the Many Uses of Digital Signage

Today's consumers expect technology to enhance their lives. This is where digital signage plays a vital role, as it can be used by all companies and organizations - from retail to corporate and campuses to communities. The use of digital signage has rapidly increased over the years. It is now becoming a communication standard for businesses and organizations, replacing static printed signs with visually dynamic and engaging displays. Many are taking advantage of the opportunity to capture attention and communicate effectively with customers, clients, guests, staff, passers-by, patients, and students. Aside from the flexibility of deploying new information within seconds,…

Creating An All-Inclusive Digital Signage Communications Strategy

Every business must make time to plan projects, marketing campaigns or any other events; same goes for your digital signage communications strategy. This communication plan reflects your organization's vision and overall goals while capturing the interest of your viewers at the same time. Creating and delivering content for focused and relevant digital signage communication should not be underestimated. In fact, your viewers demand quality content - which means that your business needs it, and your brand image depends on it too. • Having a carefully planned digital strategy sets your business up for greater success. A good communication strategy does…